In Moscow, it seems the city has been taken over by foreigners (either that, or World Cup jerseys are being given away free). Not just countries participating, as mentioned above; there are fans from countries with no skin in the game: India, Bangladesh, Thailand, Italy, nigeria 2023 jersey Norway. And China, of course, but China has plenty of skin in the tournament, as a look at the sponsor board will reveal. Pepsi partnered with Boohoo, BoohooMan, Umbro, Le Specs, New Era, and Anteater on “a global capsule fashion collection centered around football.” Perhaps the company hopes fans will wear a red, white, and blue crop top or graphic tee into the World Cup stadiums, guerrilla marketing at the Coca-Cola-sponsored event.