“They wanted to look neat, quaint, clean, tidy, so they developed this obsessive, nutty way of dressing which you saw in the ’60s among the fans. But really, it’s the billions of fans who steer the game and its off-field stylistic innovations. Doonan specifically points to the British mods who perfected the well-fitting, casual look that filters through fashion today. Sure, his book features pictures of soccer players looking damn fine, like French legend Thierry Henry reclining on a chair in an inch-perfect suit and Japanese icon Hidetoshi Nakata being the coolest hipster on the planet.