For sports companies, however, the World Cup is the ultimate shop window in which to display their multi-million-dollar endorsements and uniform supply deals. The 3-Stripes provided the national team soccer kits for 50% or more of the teams at each World Cup through Italia 1990. adidas continued to provide more national teams with their World Cup kits until, ironically, portugal 2022 world cup jersey the tournament returned to Germany in 2006 when Puma and Nike both outfitted more teams.