Unveiling the kit on Wednesday, the Board of Control for Cricket in India (BCCI) called it the ‘Billion Cheers’ jersey. Outside the English national team, German shirt printing is our most commonly sold international football kit. Sunday’s final could be watershed moment for cricket in England, where the game is struggling with lack of popular support and its absence from public television, world cup jerseys 2022 while football dominates public imagination and media space.