Denmark have a long association with Hummel and recently renewed their relationship with the native sportswear manufacturer in 2016 after a 12-year spell in Adidas gear. The kit offerings for the upcoming tournament in Russia have been more ruthlessly inspected and discussed than any that have come before, as the football shirt makes its transition to fashion status symbol. Brands like Adidas, Nike and Puma have specific departments, packed with designers from across the globe, world cup jerseys 2022 working away to make sure they get the kit right.