Finally, the numbers, beginning with this stunning fact: The most watched TV programme ever in the UK, news and entertainment included, is the 1966 World Cup final. It will be the first time the international tournament will be hosted in the United States since 1994, when Giants Stadium hosted seven games, including a quarterfinal and semifinal match. More than the funeral of Princess Diana, more than the wedding of Lady Diana (or, years later, her sons), more even than any of the events during the 2012 Olympics in London.